On Thursday 5th March 2015 the ‘Stephen Arthur’
investors conference was held in the spectacular surroundings of Marco Pierre at ‘The Cube’ in Birmingham. Upon entry the room was filled with photographers, fashion bloggers,
stylists and investors and a 360 degree view of the city, immediately giving the impression that this was going to be a remarkable evening.
Stephen Arthur winner of the ‘Perfect party dress’ competition in 2012
went on to completely sell out of his design in John Lewis’ across England.
From then on the designer has gone from strength to strength designing for
celebrities such as Azelia Banks, J.Cole and Kanye West. Stephen Arthur in 2015 has decided to take
his brand to the next level by holding an investors conference to introduce everyone
to his next venture.
Stephen Arthur (centre)
With his opening speech the designer explained the concept of women wearing a luxury gown to high profile events, but only really wearing the garment in public once. He went on to say
‘I came up with a solution, why not do private hire, whereby women would be able to hire a beautiful evening gown and then return it after the event’.
A clever vision in my opinion and certainly resolves the problem of going through months of hard work only to have a dress hanging in a wardrobe archive gathering dust.
The garments themselves were marvellous, each ensemble had a
completely different point of view whilst still being cohesive as part of the
collection. My ultimate favourite hands down was the embellished v neck Ostrich
feather gown, all 200 were feathers were painstainkiling hand sewn on. It was
breath taking and I immediately got the vision of the woman wearing this being
at a masquerade ball in Venice, the gown also reminded me very much of an Elie
Saab creation – effortlessly elegant.
Stephen Arthur Ostrich feather gown
The next two designs I call the sister gowns, one in black
and one in white gave me vibes of a woman going to the opera house in Paris. I
loooovvvveee the elongated peplum creating drama on the shoulder making this
dress a true statement piece, simply styled this dress is glamorous without
trying too hard.
This heavily embellished jumpsuit is giving me a look for
the Grammys after party, where a woman doesn’t need to be as dressed up for the
red carpet, but she still needs to look great to socialise. This outfit is
great for an important dinner occasion or a social event. I particularly like
the combinations of two different fabrics in this
design – just great.
Finally the night was coming to a close and the model
wearing the white sister gown was having a whale of a time and one of the last
people to leave, mingling with a wine glass in hand looking totally carefree
and feeling luxurious. That was the concept all along! – make a gown so
beautiful that the woman wearing it won’t want to take it off!
Well done Stephen – Mission accomplished J
To find out more or to contact Stephen see details below & click links
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